Slot Machine positioning

Books have been written on this issue, and the contention and disharmony about where the "hot" one armed bandits are installed in a casino are still rampant – sixty years after slot machines were 1st installed in gambling dens.

The classic rule is that the superior slot machine games were located just inside the entry of the casino; so that potential players going by would see actual jackpot winners … be smitten to come unto the gambling floor … play. Our assessment is that this is definitely no longer so.

Practically all of the major casinos these days are oversized complexes … now you can’t see inside from the sidewalk, so there’s no longer a reason to place the ‘loose’ slot machines near any entrances or exits.

Yet another standard rule is that loose slot machines are put on the major aisles in the casinos, again so that more persons could see winning jackpots and be motivated to play. Notably though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their philosophy about where to place the loose one armed bandits.

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